ABOUT US

Sefia was founded by Clara Morel, a former beauty editor and mother of two, who was tired of compromising between speed, style, and self-respect.

Between hectic mornings and last-minute meetings, Clara realized that her hair routine — once a moment of confidence — had become a daily frustration. Heat damage, bulky tools, cheap plastic… nothing seemed made for real life.

That’s when she decided to create something better.

A tool that would fit effortlessly into her routine.
Something beautiful, powerful, and caring.
Something she could trust — and be proud to share with other women.

With the help of engineers and stylists, Clara developed Sefia AirOne:
a high-speed hair dryer combining salon-grade technology with a minimalist, compact design, and accessories for every hair type.
The result? A tool that respects your hair, saves you time, and makes you feel good — every single day.

Today, Sefia is more than just a brand.
It’s Clara’s mission — and now, it’s yours too.

Built to perform. Designed to care.